It all started in autumn in 2010...Our founder, Sergey Bulaev, was shopping at the local grocery store in Ulyanovsk, Russia. His wife sent him an SMS with a list of items to buy. While shopping, walking around the store from aisle to aisle, looking for the various items, Sergey suddenly realised how unconvenient this overall experience is. "There must be a better way to handle this sort of situation" he thought. BAM! At this very moment the idea of the "Buy Me a Pie!" app was born.